Proposal for primary research Example | Topics and Well Written Essays - 4000 words

For primary - Research Proposal Example The study considers whether having a standardised international marketing strategy, relevant for all international cultures, is effective for multi-national companies. The study tests whether convergence or the antithesis, divergence, is the prevalent decision-making phenomenon when comparing different national cultures. In order to determine whether ethnocentrism still dictates consumption decisions, the study takes a quantitative approach to research, utilising a survey constructed with a Likert-type scale which measures the level of ethnocentrism in five countries: The United States, Japan, Mexico, Sweden and Hong Kong. Questions provided in the survey include, â€Å"It is always best to purchase American products† and â€Å"Americans should not buy foreign products because it hurts American business and causes unemployment† (Keillor and Hult 1999, p.71) assists in determining whether global convergence is a legitimate phenomenon. The article finds that ethnocentrism is still present in some nations whilst in other nations with unique cultures, divergence in cultural identity is still prevalent. The study found that the U.S., Mexico and Hong Kong maintain high ethnocentrism when making product decisions whilst in Japan and Sweden, there is divergence of ethnocentrism that is not aligned with other evaluated nations. The study is further important as it suggests implications for today’s multi-national company marketers that using standardised marketing strategies will not be effective and refutes the notion that global convergence is a legitimate fact. This indicates that marketers operating in foreign nations should develop marketing communications that are sometimes aligned with existing cultural norms and preferences. This article lends support for the notion of global convergence as a result of cross-cultural exposure in India. The research study is important as it illustrates that Indian cultural

The study of the hip-hop culture Essay Example | Topics and Well Written Essays - 1750 words

The study of the hip-hop culture - Essay Example The study of the hip-hop culture Some of the professional fields concerned with the study of the hip-hop culture include musicology, literature, African-American studies, linguistics, and so forth (Leach, 9; Alridge and Stewart, 190). In academic and professional conferences, hip-hop culture topics are receiving a wider attention as people strive to understand this culture. Equally, hip-hop materials are currently being sought after by research institutions (including Harvard and Schomburg Center for Research in Black Culture) to provide researchers with adequate materials in the analysis of the hip-hop culture (Leach, 9). This essay compares Eminem’s video for â€Å"The Real Slim Shady† with N.W.A.’s video for â€Å"Straight Outta Compton†. In the analysis of these different rap videos, the essay constructs an argument about how hip-hop has changed since its formation in the 1970s. Defining and Understanding Hip-hop and Rap Numerous people (including knowledgeable hip-hop writers and lis teners) do not understand the meanings of rap and hip-hop; particularly, many of these individuals think that the two are interchangeable. Nonetheless, hip-hop is a cultural movement originating from South Bronx, New York. It has four main/primary elements that include rap, graffiti, DJing (also known as turntablism), and break dancing. Other elements that are also part of the hip-hop culture include language, beat boxing, and fashion. Among these elements, rap is the most popular and the most celebrated element of the hip-hop culture. ... Rapping is also known as emceeing. In this hip-hop element, the rapper or the performer speaks rhythmically to a musical beat; his/her words rhyme from one sentence to the other. In the modern hip-hop perspective, an MC is different from a rapper. An MC is an individual with superior lyrical ability; on the other hand, a rapper focuses less on lyrical prowess. Particularly, this characteristic is evident in many of the mainstream rappers today (Aces and Eighths). Although it originated in New York, hip-hop has its roots in African-American and West African music. Griots are a group of West African singers and poets whose musical style is similar to that of the hip-hop culture. They have an oral tradition similar to the one in rap music; however, theirs dates back to hundreds of years. In the City of New York, griot-like musical performances from artists such as Mansur Nuriddin and The Last Poets influenced the post-civil rights era culture in the 1960s. In the 1970s, block parties be came common creating the humble beginnings of the hip-hop culture (Aces and Eighths). â€Å"The Real Slim Shady† by Eminem â€Å"The Real Slim Shady† is a hip-hop song done by Marshall Bruce Mathers III who is popular by the name Eminem. In the process of writing this song, Eminem sought assistance from Andre Romelle Young (popular by the name Dr. Dre) and Thomas Joseph Coster Junior (popular by the name Tommy Coster Jr). Eminem was writing this song for his third studio album â€Å"The Marshall Mathers LP† released on 23 May 2000. This song was the lead single in this album. The song was highly successful as it reached number one in UK (United Kingdom) and number four on the â€Å"Billboard Hot