Oreos Advertising With Breastfeeding Essay Example | Topics and Well Written Essays - 500 words

Oreos Advertising With Breastfeeding - Essay ExampleIn fact, this is the practice that should be promoted because babies are in a flash being bottle fed where they do not get all the nutrients they need. It only portrayed an idealized reality that babies should be breast fed and that in that location is nothing wrong with the image of a baby being nursed by his or her mother. It made a big difference when the ad was created by a re endowable agency such as Cheil Worldwide because the ad was taken seriously and cannot be easily dismissed. Especially when it was shown during awards gathering in southwestward Korea where it becomes credible and reputable. It may be controversial but it cannot be readily dismissed as something obscene or improper because the ad was created by an publicise agency composed of professionals trained and educated in advertising. This made the people looked at the message of the ad closely that breastfeeding mothers liked the message. The creator Cheil Wor ldwide put ethos or credibility to the ad for it to be taken seriously and not be easily dismissed. The effective use of rhetorical devices such as ruth (emotional appeal), logos (logical appeal) and ethos (credibility) made the Oreo advertisement powerful that it stirred controversy. In fact, the attention was drawn away from the cookie that image intends to advertise but instead, the centralise was centered on the image. It is so powerful that it even raised awareness about breastfeeding and was suddenly transformed from merely an advertisement that intends to sell cookies to an advocacy strong for breastfeeding.