Discuss Ghostwatch in relation to broadcasting's ideology of Essay

Discuss Ghostwatch in relation to broadcasting's ideology of 'liveness' and the centrality of liveness to television OR discuss broadcasting's inherent associations with haunting and the uncanny - Essay Example It has a capacity to broadcast a variety of program genres and can adapt to varying domestic and cultural contexts. It likewise shares with radio the capacity to broadcast events to mass audiences as promptly as they happen. This capacity of the television is viewed as characteristic of liveness (Davis, 2007). As society transforms and continuously becomes a witness to various historical and significant national and world events, the television has continued to develop with regard to its evolution from technological hardware transition to digital broadcasting and satellite services. The technological developments in television programming account for the creation of techno-material quality of television image of which liveness is a feature (Bourdon, 2004). This is without due regard to whether the television show was edited prior to the airing or is strictly ‘live.’ The content of television images is also influential to the concept of liveness, in which the television i mages are considered an audiovisual materiality created by technological processes (Davies, 2007). The technical and material quality of television image comprises its quality of liveness, indicating that liveness is a feature of all television images, regardless of whether the show is recorded and/or edited and strictly live (Davis, 2007). The concept of television liveness remains central to an understanding of television in general, despite a decline in the live broadcasting in the recent years (Bourdon, 2000). It is the viewer’s belief in live broadcasting which constitutes liveness, not merely an actual live performance of a show. This belief is influenced by the social context, the tele-visual text, and the audiences’ social characteristics alongside the temporal sequencing of television viewing. Liveness is not limited to the here and now of a television show, but is rather inclusive of edited shows such as non-fiction and non-live, as