How could culture affect international business Essay

How could culture affect international business - Essay Example usinesses across the business world, there are tiny variations in the way that each of these businesses are affected as per the exact mode of operation and specific cultural orientations of a given group of people (Becker 2013, p. 97). Therefore, this also takes note of the fact that different cultures have different impacts on the businesses. In light of this, an evaluation of the effect of culture on international business can shed more light on the issue with particular reference to German and Indian cultures. For effective intercultural business relations to take place, a business entity must understand the core beliefs that a culture strives to abide by. Due to this, international business with India requires a much more careful approach than with Germany due to the various cultural beliefs that Indians always abide by. In India, culture plays a very critical role in every situation down to the very basic forms of interaction that clients have to hold with customers. Greetings, gestures, body language and the basics of non-verbal communication all mean a lot when in the Indian context. This means that almost all the forms of communication that involve various forms of body movement have to be re-evaluated while in the context of Indian culture, or else the whole business interaction will be jeopardized, and this could hinder the proper delivery of a business concept or sealing of a business deal. Therefore, this highlights how the concept of business communication is greatly jeopardized as a result of cultural considerations. On the other hand, German culture is generally formal and is not heavily laden with various complex cultural connotations. This makes it a fairly easy and friendly community for business activities. Communication, which formed the major part of the issues that hinder effective business operations with Indian culture are well defined in the German culture. The communication systems are generally relatable and form the core of their way